It is the brand identity renewal of ‘Melon,’ the music streaming service in South Korea with the best market share. Through inside and outside research and strategic brain storming, the future brand intention point of Melon was derived. The four directing points advocated as ‘Music - Life - Connect - Network’ was to be naturally displayed through the distinctive expressions of ‘music’ itself and as a result of this, visual elements of ‘whole note’ used to express four beats in music piece and ‘dot’ used to express the expansion were applied to create the center of the brand. The intention was speak about the experiences given off by music, connection of the contents, and the short moments when music and lives cause influence on each other. Melon is the mediator that connects people, music, and lives together and also stands as the center point.
Client: Loen Entertainment
Design: Daylight (http://daylightdesign.com)
Design: Daylight (http://daylightdesign.com)
Loen Entertainment
Min-Chuel Kim
In-Sook Moon
Duck-whan Jung
Myoung-soon Han
Ji-hoon Jang
Min-Chuel Kim
In-Sook Moon
Duck-whan Jung
Myoung-soon Han
Ji-hoon Jang
Daylight
Team Lead: Daniel Kim
Strategist: Heewon Yoon
Brand Direction: JuneHyeong Lee
UX Design Lead: Junu Yang
UX Design : Meng Ting
UX Prototyping: David Lee
Team Lead: Daniel Kim
Strategist: Heewon Yoon
Brand Direction: JuneHyeong Lee
UX Design Lead: Junu Yang
UX Design : Meng Ting
UX Prototyping: David Lee
In April. 2015
More Information : http://www.daylightdesign.com/work/melon-music/
